Expekt.com was founded in 1999 by the Swedish entrepreneurs Christian Haupt and Conny Gesar. It was one of the first major on-line sports betting operators in northern Europe and saw a healthy growth during the first years, especially when poker was launched in 2003. Expekt.com's main markets was, and still is, the Nordics, especially Sweden and Poland.
I have been betting at Expekt from the beginning. They are among the few honest bookmakers and a great company.